PR Tactics for Every Phase of Business Growth
One common misconception among small business clients is the notion that public relations (PR) strategies should be deferred until a business achieves six-figure revenues.
This myth is detrimental to the gig economy and must be dispelled. In reality, effective PR is crucial for business growth and brand awareness at every stage of development. While social media is a valuable tool, it should not be the sole avenue for disseminating your products and services to a broader audience.
Fact: PR strategies, tactics, and objectives can be effectively implemented at every phase of business growth.
Let's explore various stages of business growth and appropriate PR tactics for each phase.
Scaling Your Business to $5k
Promote Your Expertise: Engage with audiences in Facebook Groups and Twitter conversations. Establish yourself as a subject matter expert (SME) by sharing valuable insights and knowledge.
Diversify Your Content: Don't shy away from different media formats. Launch a podcast to establish credibility and enhance your visibility. Podcasts rank well in search results and position you as a credible resource in your field.
Leverage Partnerships: Identify and collaborate with strategic partners who can amplify your visibility. Such partnerships can provide crucial exposure and extend your reach.
Scaling Your Business to $10k+
Pitch Proactively: Regularly pitch your expertise to larger podcasts and media outlets. The more you pitch, the greater your chances of being featured.
Public Speaking: Organize your own speaker series or participate in events. Public speaking engagements enhance your authority and expand your audience.
Scaling Your Business to $20k+
At this juncture, consider enlisting professional PR support. A PR consultant, coach, or team can guide you in crafting and executing effective PR plans, ensuring your media pitches are impactful and correctly targeted.
This is where the expert team at LINK + Co. comes into play. We offer comprehensive education, strategic insights, and implementation support for all the aforementioned PR tactics. If you're ready to expand your brand's footprint, we are here to help.