Unlock the Power of LinkedIn: Your Brand’s Hidden Gem for Lead Generation

“Tell me about your LinkedIn strategy. What’s that? You don’t have one?” It’s disheartening how often I’ve had to ask this question to new clients. This gap between small businesses and enterprise-level marketing is evident, but it's one we’re committed to bridging.

Consider this: as an entrepreneur, you’re chasing ROI, leads, brand awareness, and recognition. Social media algorithms can be powerful tools for targeting your audience. Instagram, for instance, offers tangible metrics to showcase your online value. The platform is saturated with business mentors promoting their six-figure mastermind programs, making it an obvious choice for many. But is it the only choice?

Instagram excels in many ways, but it’s also a crowded space. With everyone vying for attention, your chances of standing out diminish. Enter LinkedIn, an underrated yet potent platform for B2B lead generation.

64% of corporate website visits originate from LinkedIn, marking it as a crucial element in your content marketing strategy.

Data from HubSpot reveals that while social media isn’t the top source of leads overall, LinkedIn consistently outperforms other social channels for B2B lead generation. This statistic alone underscores the necessity of establishing a presence on LinkedIn. If your business hasn’t yet embraced this platform, here are some key steps to get started.

Essential Steps for Setting Up Your LinkedIn Company Page

1. Create Your Company Page

• It’s free and straightforward. Enter your company name and choose a public URL that aligns with your other social channels. For instance, our handle is @charcoalbianco on Instagram, so we selected linkedin.com/company/charcoalbianco for consistency.

2. Upload Your Company Logo

• Ensure it’s professional and represents your brand effectively.

3. Fill Out the Company Description Box

• This section is critical. Think of it as a meta description for your brand. If you already have an 'About Us' section on your website, use that. If not, craft a concise message that defines your business, incorporating key brand keywords that align with your SEO and PPC strategies.

4. Provide Key Business Details

• Add your website URL, company size, industry, founding year, and company type. These fields offer your audience a quick snapshot of what your brand does.

5. Share Your Physical Location

• If you operate remotely, simply state your base location.

6. Select ‘Create Page’

And just like that, your LinkedIn business page is live!

Need Help with Your LinkedIn Strategy?

That’s where we come in. Click the link below to see how we can assist you in maximizing your LinkedIn potential.